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3 Ways to Increase Sales Almost Instantly with Risk Reversal
About a year ago, I had a client who offered his customers a rather standard “2 Week – 100% Satisfaction Guarantee” for his product. In addition to a number of marketing strategies that we deployed,...
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One Obsession That Could Kill You (and it almost got me)
It wasn’t until I burned myself out, setting the alarm clock to 3:30am (so I wouldn’t “oversleep”) and working nearly every waking hour of every day to obtain (what I thought was) a competitive...
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Thanksgiving Marketing Ideas From 5 Creative Entrepreneurs
Last month, I used a great service called Help A Reporter Out (HARO) to compile some Halloween marketing ideas from real, live business owners, entrepreneurs, and marketers. Because people seemed to...
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Why Old School Selling Stopped Working
We all have the same mental image of the “old school” salesman – some fast talker in a suit who will say anything to get your hard earned cash… Someone more concerned with their bottom line than the...
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What Amazon’s Prime Air Drones Can Teach Us About Dominating Your Market
I’ve said it plenty of times… but at the risk of sounding like a broken record, here it is again: The purpose of business is to provide the greatest advantage and benefit to the customer, client, or...
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5 Marketing Lessons We Can Learn from Obamacare
Love it or hate it, there’s no denying that Obamacare (the Affordable Care Act) has seen its share of controversy… Now, I don’t want to turn this into a political rant or stir up arguments… Instead,...
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The Secret No One Told You About McDonald’s Drive-Through
The drive-through window is a staple of the fast food industry. Places like McDonald’s, Burger King, Taco Bell, and the like just wouldn’t be the same without that added element of convenience… Their...
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Repetition, Marketing, and… Babies?
The human brain is a funny thing… with all its complexity, some of its habits are really pretty simple to understand. And understanding those habits goes a long, long way in both mastering your own...
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4 Hunger Games Marketing Secrets With Long-Term Results
Hunger Games 2 set a thanksgiving weekend record when it earned over $99.3 million for its five-day gross at the box office. While those numbers are impressive, it is important to remember that the...
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3 Christmas Marketing Ideas to Build Customer Loyalty
Christmas is the perfect time to show your customers how much you value their business. Unfortunately, many businesses fail to fully capitalize on the goodwill they can engender during the happiest...
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7 Hot Marketing Ideas to Enjoy With Your Starbucks Frappucino
Schultz introduced bold new changes to company. He aimed to reignite the passion and sense of purpose the company once had. I can’t say I’m much of a coffee fan, but I’m the first person to outwardly...
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Creating Google Rich Snippets for Your WordPress Website
Google’s “Rich Snippets” have revolutionized the way we receive information in our search results. These familiar “snippets” are those chunks of metadata that tell you about an author, a review score,...
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Google Is Getting Smarter, Now It’s Your Turn
In Spike Jonze’s new film, Her, a computer operating system becomes so advanced, so life-like, that its owner falls in love with it – or… “her.” Of course, it doesn’t hurt that the computer is voiced...
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SlideShare: The Content Marketer’s Secret Weapon
With so many new online technologies, do you ever wonder which ones are worth focusing your attention on? If you believe “success leaves clues,” we’ve picked up one crumb trail worth following – and...
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Why Social Proof Is A Marketing Must
To say that the Internet has changed the way people do business is a pretty egregious understatement… Online interaction and the “social” elements of consumer behavior have completely revolutionized...
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Lessons From Dropbox: How To Build A $10 Billion Company
In January, Dropbox received financing from Blackrock valuing it at $10 billion. But are you really surprised? At the most recent count, Dropbox had 200 million users – that’s 10 times what they had in...
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How To Prevent Your Business From Dying Like A Dinosaur
Many marketing “gurus” talk about the benefits of focusing on a niche market. What they don’t talk about are the dangers… Businesses can be so laser focused on their current market, they fail to notice...
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How An “F” in English Can Make You Millions
Anybody ever make you diagram a sentence? Ever had to identify a dangling modifier or pick out the tense of a participle? Is your head spinning just thinking about it? Well… maybe this will provide a...
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3 Businesses That Don't Compete On Price - And Why You Shouldn't Either
In the early 1990s, Rupert Murdoch set out to dominate the UK newspaper market… He decided to slash the cover price of The Times, believing this would drive his main competitor, The Daily Telegraph,...
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How To Get Attention For Your Business – 5 Online Resources
If a tree falls in a forest and no one hears it, does it make a sound? An unanswerable Zen riddle? Perhaps… But a similar question could be asked about the content that you publish online... In my...
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